← Back to home
Vivien Le Moal · Founder

I didn't want to build one more SaaS. I wanted to build a fairer system.

Not a guru, not a promise. Just an entrepreneur tired of watching freelancers pay to hope they'd sell — and determined to organize mutual aid for real.

Vivien Le Moal
Vivien
Founder of Wiinup · Lille

I spent years watching craftspeople, consultants and shop owners struggle alone to find clients. Some paid fortunes in advertising with no guarantee. Others subscribed to tools they never opened. And many fell into the trap of miracle promises sold by people who risked nothing.

The observation was simple: customer acquisition is expensive, and it's unfair. The one who truly helps — who introduces the right contact, who opens the right door — is never recognized. Meanwhile, intermediaries get paid no matter what.

Tired of paying to hope. We can truly help each other.

Wiinup was born from this conviction: commercial mutual aid must be organized, traced and rewarded. Not a cold marketplace, not one more piece of software — a mutual, an infrastructure that members fund together to stay free and independent.

Here, we only share value when a deal is actually signed and paid. No success, no charge. And whoever gave the decisive helping hand is recognized, every time, by a proof. It's everything I wish I'd found when I was struggling. So I built it.

01

The frustration

Too many ads at a loss, too many gurus, too many useless subscriptions. Entrepreneurs don't need one more tool.

02

The conviction

Mutual aid already exists everywhere, but it's never protected. What isn't traced isn't recognized — and ends up exhausting itself.

03

The build

An infrastructure self-funded by its members, that only wins when they win. A mutual, not a startup renting you a tool.

In 3 minutes

The Wiinup manifesto, in my words

Why I created Wiinup
Vivien Le Moal · 3 min
What isn't negotiable

Six values, kept

Mutual aid

We come here to help, concretely, not to sell ourselves.

Proof

Every useful helping hand leaves a trace. No proof, no recognition.

Loyalty

We don't cheat those who help us. Ever.

Simplicity

You say your need in your own words. Wiinup does the rest.

Accessibility

€10 a year for businesses. Free for everyone else.

Independence

Self-funded by its members. Free, therefore honest.

The invitation

If you're tired of paying to hope you'll sell, Wiinup is for you.